Ed joined the MSI team in 1984 as an AV Technician and was promoted in 1985 to Audio Visual Manager at the Town and Country Resort Hotel, where he stayed until 1991. Ed's next assignment was at the San Diego Convention Center, where he built on MSI's growing reputation as a first-rate production company. In his current position as Director of Sales, Ed uses his considerable skills to guide the MSI brand throughout North America.

Pam is a veteran of the hospitality industry, starting her career as a Catering Sales Manager for such hotels as the Westin South Coast Plaza, The Newporter, and Marriotts in Irvine, Newport Beach and the San Francisco Airport.     Very active in NACE (National Association of Catering & Events), Pam was recruited into the AV industry in 1988 by Photo & Sound Company.  In 1996 Pam relocated back home to San Diego and began her career with MSI.

Pam has been involved with many industry associations:  as President of the Orange County Chapter of NACE, National Affiliate Representative of NACE, and is a member of MPI and PCMA.

Pam handles mostly outbound business, working both with producers and corporate contacts.  Some of her clients include USENIX, IHOP, Applebee’s, El Pollo Loco, Simplex Grinnel, PBS and Hallmark.

Pam graduated with a BS in Education from Northern Arizona University.  She lives in Coronado with her husband, Al, and has a son living in Los Angeles.  When not on the road on her shows she can often be found in Mexico or on the beach in Coronado enjoying the sunset and a glass of wine with her husband!

Birch brings to MSI over twenty-five years of experience in the live entertainment and production industry. It started in his teenage years, as a musician and part-time recording engineer. His first full-time professional touring job came in 1993 as the keyboard player for the Bakersfield country band the “Smokin’ Armadillos.”

Since then he’s been a touring and regional audio engineer and production manager, and the VP of Production at Pacific West Sound in Bakersfield, CA.

Over the course of his career he’s designed audio, video and lighting systems for events in arenas, theaters, stadiums, convention centers, hotel ballrooms, on a snow-covered mountain, on beach sand, under a forest canopy and even inside a ship!

When not finding solutions for complex production scenarios, Birch enjoys spending time in the great outdoors. Hiking, fishing and traveling in his Airstream are some of his favorite leisure activities, and a big reason behind his move to San Diego and MSI.